Most of Instagram's ads ran on Reels in 2025, data shows

According to internal data from Meta, the majority of advertisements displayed on Instagram in 2025 were shown within its short-form video feature, Reels. This indicates a significant shift in advertising strategy and user engagement towards video content on the platform. The development arrives against a backdrop of shifting risk appetite, where investors are reassessing exposure to markets and weighing the second-order impact on adjacent sectors. Markets are watching META closely as the story develops. Live pricing was not available at the time of writing, but positioning data and order-book signals will shape the next session. Positioning across funds, options skew and credit spreads typically respond first; equity price action lags but tends to confirm the direction once volume returns. Readers should treat the immediate move as a sentiment proxy rather than a final verdict on fundamentals. For longer-horizon allocators the more important question is whether this changes the trajectory of cash flows, regulation or competitive dynamics. If it does, multiple compression or expansion follows; if it does not, the reaction fades within a few sessions and the prior trend reasserts itself. What to watch next: forthcoming earnings prints, central-bank guidance and any official commentary that either validates or pushes back on the market's interpretation. Reported by CNBC and contextualised by the Global Investing News desk under Mark Grundell.