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Family Offices Defy ‘Sell America’ Trade With Deal Spree in US

By Mark GrundellBloombergJanuary 28, 2026 at 10:34 AMBullish1 min read

Global Family Offices Pump Billions into US Private Equity, Snubbing 'Sell America' Calls

Global family offices are significantly increasing direct investments in U.S. private assets, diverging from the 'Sell America' narrative. This trend highlights their strategic focus on the robust U.S. market and technological leadership amidst global uncertainties.

Analyst sentiment: Bullish
What to watch next

The key is whether this ‘permanent capital’ model will increasingly compete with traditional private equity firms for mid-sized U.S. enterprises.

Key Takeaways

  • 1Family offices are increasingly bypassing traditional private equity funds to pursue direct investments and majority stakes in U.S. companies.
  • 2Despite high U.S. equity valuations, these investors view the American market as a 'safe haven' compared to the structural weaknesses in European and Asian markets.
  • 3The surge in activity is concentrated in sectors such as technology, healthcare, and high-end services where long-term growth prospects outweigh short-term interest rate volatility.
  • 4This trend reflects a shift toward 'patient capital,' allowing private firms to remain private for longer and potentially delaying traditional IPO cycles.

Contrary to the 'Sell America' narrative driven by high valuations and political uncertainty, global family offices are accelerating their investment into U.S.-based private equity and direct deals. These ultra-high-net-worth vehicles are leveraging their patient capital to bypass traditional private equity funds, opting instead for direct participation in mid-market firms and infrastructure projects. This trend highlights a significant divergence in institutional sentiment; while some macro hedge funds have expressed caution over U.S. 'exceptionalism' and fiscal deficits, family offices are doubling down on the U.S. consumer market and technological leadership. This shift is partly fueled by the realization that Europe's growth remains stagnant and China's regulatory landscape remains unpredictable. For investors, this influx of private capital signals a robust floor for U.S. valuations and suggests that the deal-making environment remains healthy despite elevated interest rates. Moving forward, the key factor to watch will be whether this 'permanent capital' model begins to crowd out traditional private equity firms (LBO shops) in the competition for mid-sized U.S. enterprises.

Defying the 'Sell America' sentiment, global family offices are significantly increasing their direct investments in U.S. private equity and direct deals. These ultra-high-net-worth entities are deploying patient capital, opting for direct participation in mid-market firms and infrastructure projects rather than through traditional funds. This strategic move underscores a divergence in institutional views, as some macro hedge funds express caution over U.S. valuations and fiscal deficits. This influx of private capital is largely driven by family offices' confidence in the U.S. consumer market and its technological leadership. The perceived stagnation in European growth and unpredictable regulatory environment in China further bolster the attractiveness of U.S. assets. For investors, this trend suggests a potential floor for U.S. valuations and indicates that the deal-making landscape remains active despite elevated interest rates, contrasting with broader market anxieties. The increasing direct investment from family offices highlights a growing preference for greater control and bespoke opportunities. This 'permanent capital' approach, focused on long-term value creation, could exert pressure on traditional leveraged buyout (LBO) firms. Investors should monitor how this influx of patient, private capital reshapes the competitive dynamics for mid-sized U.S. enterprise acquisitions in the coming quarters. The full implications for investors will depend on follow-through in price action, positioning data and forthcoming policy or earnings catalysts referenced above.

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