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New Berkshire CEO Abel quickly signals troubled Kraft Heinz stake could be toast

By Mark GrundellCNBCJanuary 24, 2026 at 1:59 PMNeutral1 min read

Abel poised to trim underperforming 'zombie' Kraft Heinz stake

Berkshire's potential divestiture of Kraft Heinz signals a strategic shift under Greg Abel towards more active portfolio management and capital redeployment, moving beyond Buffett's sometimes sentimental holdings.

What to watch next

Investors should monitor future Berkshire Hathaway earnings calls for explicit guidance on capital allocation and portfolio adjustments.

Key Takeaways

  • 1Berkshire Hathaway currently holds a 26.5% stake in Kraft Heinz, valued at approximately $11 billion, making it one of the conglomerate's largest equity holdings.
  • 2The investment has significantly underperformed the broader market since the 2015 merger, hampered by shifting consumer preferences and high debt levels.
  • 3Greg Abel's willingness to signal a potential exit or shift in strategy marks a departure from Warren Buffett's traditional 'loyalty-first' approach to long-term holdings.
  • 4Kraft Heinz has struggled to maintain organic growth, recently reporting disappointing volume figures as inflation-weary consumers trade down to generic brands.
  • 5A divestment would provide Berkshire with additional liquidity to pursue more attractive acquisitions in the energy, infrastructure, or technology sectors.

Greg Abel, Warren Buffett’s designated successor at Berkshire Hathaway, is signaling a potential shift in the firm’s long-standing 'buy and hold' strategy regarding its 26.5% stake in Kraft Heinz (KHC). The investment, which originated from a 2013 partnership with 3G Capital, has been a significant laggard for Berkshire, characterized by a massive $15 billion write-down in 2019 and persistent underperformance relative to the S&P 500's consumer staples sector. Abel’s comments suggest a less sentimental, more pragmatic approach to capital allocation than his predecessor, who famously admitted to overpaying for the merger. In the current market context, where consumer packaged goods (CPG) companies are struggling with volume declines and brand erosion from private labels, Berkshire’s exit would remove a 'zombie' asset from its portfolio. For investors, this marks a pivot toward active portfolio optimization. Watch for Berkshire to utilize its massive cash pile—now exceeding $180 billion—to rotate out of stagnant dividend plays like KHC and into high-growth technology or infrastructure assets where Abel has demonstrated operational expertise.

Greg Abel, Warren Buffett’s designated successor at Berkshire Hathaway, is signaling a potential divestiture of the firm’s long-held 26.5% stake in Kraft Heinz (KHC). This investment, initiated through a 2013 partnership with 3G Capital, has been a significant drag on Berkshire’s portfolio. The repositioning suggests a departure from the 'buy and hold' philosophy, especially concerning underperforming assets, and a move towards a more pragmatic capital allocation strategy under Abel's leadership. The investment in KHC has been problematic, marked by a substantial $15 billion write-down in 2019 and persistent underperformance, lagging significantly behind the S&P 500's consumer staples sector. Abel’s implied willingness to shed such a 'zombie' asset indicates a focus on optimizing Berkshire’s portfolio. For investors, this move suggests a push towards enhancing overall portfolio efficiency and shareholder value, potentially through the redeployment of capital into more promising sectors or high-growth opportunities. This strategic pivot could see Berkshire utilize its massive cash pile, currently exceeding $180 billion, to exit stagnant dividend payers like KHC. The freed capital could then be directed towards growth-oriented sectors, including technology or infrastructure, areas where Abel has demonstrated considerable operational expertise. Investors should watch for definitive announcements or further comments from Berkshire Hathaway indicating concrete plans for the KHC stake and future capital deployment strategies.

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