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Meta’s $2 billion Manus deal pushes away some of startup’s customers, who are 'sad that this has happened’

By Mark GrundellCNBCJanuary 21, 2026 at 1:03 PMBearish1 min read

Acquisition fuels fears among Manus customers over product availability and future support

META price606.98+1.08%
Fwd P/E: 21.81Mkt Cap: $1,319B52w H: 796.25

Meta's acquisition of VR glove maker Manus for an estimated $2 billion highlights the tech giant's aggressive push into the metaverse, but it also raises concerns for Manus's existing enterprise and independent developer clients.

What to watch next

Investors will monitor Meta's integration strategy and how it addresses Manus customer concerns to gauge potential market disruption.

Meta Platforms' acquisition of Manus VR, a leading virtual reality glove developer, for an estimated $2 billion has reportedly caused concern among Manus's existing customer base. Some customers, particularly those in the enterprise and independent developer space, are worried about the future availability and support for their products and fear that Meta may prioritize its own VR ecosystem over existing commitments, leading to a sense of abandonment.

Meta Platforms' reported $2 billion acquisition of Manus VR, a leading developer of virtual reality haptic gloves, has sent ripples through the VR industry. While the deal underscores Meta's deep commitment to advancing its metaverse ambitions, it has simultaneously sparked significant apprehension among Manus's existing customer base. Enterprise clients and independent developers, who have relied on Manus's technology for their own projects, are expressing concerns about the continued availability, support, and future direction of the products they integrated into their ecosystems. Many fear that Meta will inevitably prioritize its own VR initiatives, potentially leaving non-Meta-aligned users in the lurch. For investors, this development highlights the aggressive nature of competition in the burgeoning VR market. Meta's willingness to spend substantially on key technologies like haptic feedback demonstrates its belief in the long-term potential of the metaverse, even as its stock (META) trades at $606.98 with a forward PE of 21.81. The challenge for Meta will be to integrate Manus's expertise without alienating a significant portion of its existing user base, which could stifle broader VR adoption outside of Meta's walled garden. Failure to manage these customer relationships effectively could generate negative sentiment and slow the wider development of the VR accessory market. Looking ahead, the market will be closely watching for Meta's official confirmation of the deal and, more importantly, its public roadmap for Manus products. Clear communication regarding support, compatibility, and future development plans will be crucial for assuaging customer fears and demonstrating Meta's commitment to the broader VR ecosystem.

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