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These stocks are the market’s new momentum plays as Big Tech loses steam

By Mark GrundellMarketWatchJanuary 28, 2026 at 1:15 PMNeutral1 min read

Momentum shifts from Big Tech to industrials and financials amidst Fed rate cut hopes

NVDA price224.36+6.26%
Fwd P/E: 44.18Mkt Cap: $5,305B52w H: 236.54

The market's momentum drivers are broadening beyond dominant tech giants. This rotation is fueled by cooling inflation, potentially paving the way for Fed rate cuts benefitting a wider array of sectors.

What to watch next

Upcoming earnings from non-tech sectors will be crucial to confirm if improved margins and guidance can sustain this new momentum.

Key Takeaways

  • 1Market leadership is broadening beyond the Mega-cap tech names as the 'equal-weighted' S&P 500 begins to outperform the market-cap-weighted index.
  • 2A cooling Consumer Price Index (CPI) has shifted the Federal Reserve's policy outlook, fueling a rotation into interest-rate-sensitive sectors like Real Estate and Small Caps.
  • 3Momentum strategies, which historically thrived on NVIDIA and Microsoft, are now capturing rising trends in Financials (GS, JPM) and Industrials (CAT, GE).
  • 4Analyst expectations for S&P 500 earnings growth in 2025 show a narrowing gap between the Tech sector and the remaining 493 companies.

The equity markets are undergoing a significant regime shift as the 'momentum' trade rotates away from the concentrated 'Magnificent Seven' tech giants toward a broader set of cyclical and value-oriented sectors. While the first half of 2024 was dominated by semiconductor and AI exuberance, recent data suggests investors are locking in profits in Big Tech and reallocating capital into industrials, financials, and mid-cap stocks. This rotation is driven by two primary factors: cooling inflation data increasing the probability of Fed rate cuts—which disproportionately benefits capital-intensive and debt-sensitive smaller firms—and a leveling of the earnings growth playing field as the rest of the S&P 500 begins to catch up to the outsized growth previously reserved for tech. For sophisticated investors, this represents a transition from a 'growth at any price' environment to a more diversified market breadth. The forward-looking implication is a potential 'catch-up' trade for laggards, but it also introduces volatility as algorithmic momentum funds rebalance their portfolios. Watch for the upcoming earnings season to confirm whether non-tech sectors can sustain this fundamental momentum through improved margins and guidance.

Equity markets are undergoing a significant regime shift, with the 'momentum' trade rotating away from the concentrated 'Magnificent Seven' tech giants. While the first half of 2024 was dominated by semiconductor and AI exuberance, investors are now locking in profits in Big Tech, indicated by NVIDIA's recent price movements, and reallocating capital into industrials, financials, and mid-cap stocks. This rotation is driven by two primary factors: cooling inflation data increasing the probability of Fed rate cuts, which disproportionately benefits capital-intensive and debt-sensitive smaller firms. Additionally, the earnings growth playing field is leveling as the rest of the S&P 500 begins to catch up to the outsized growth previously reserved for tech. This represents a transition from a 'growth at any price' environment to a more diversified market breadth, offering a potential 'catch-up' trade for previously lagging sectors. For investors, this signifies a crucial period to reassess portfolio allocations, moving beyond concentrated tech exposure. The forward-looking implication is a potential 'catch-up' trade for laggards, but it also introduces volatility as algorithmic momentum funds rebalance their portfolios. The upcoming earnings season will be key to confirm whether non-tech sectors can sustain this fundamental momentum through improved margins and guidance. The full implications for investors will depend on follow-through in price action, positioning data and forthcoming policy or earnings catalysts referenced above.

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