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The ‘Sell America’ trade is making a comeback — but investors are selling most everything else, too

By Mark GrundellMarketWatchJanuary 20, 2026 at 2:16 PMBearish1 min read

Global sell-off reveals broader fear, not just a shift from US assets

The 'Sell America' trade suggests a strategic pivot from US to international markets. However, current trends indicate a widespread investor withdrawal, signaling deeper market anxieties.

Analyst sentiment: Bearish
What to watch next

Investors will closely monitor central bank interventions and upcoming economic data for signs of stabilization.

The 'Sell America' trade, where investors move capital out of the U.S. and into international markets, is gaining traction. However, the article highlights that this isn't solely a rotation, as investors are broadly selling off assets across various markets, indicating a more widespread risk-off sentiment rather than a targeted reallocation.

The 'Sell America' trade, a strategy where investors divest from US assets in favor of international opportunities, is resurfacing. This typically implies a rotation of capital, driven by relative valuation disparities or differing growth prospects. However, recent market dynamics suggest a more pervasive phenomenon at play, with investors offloading assets across numerous geographies and asset classes, not just exiting US markets. This points to a broader risk-off environment, where capital preservation takes precedence over targeted growth strategies. This widespread selling pressure matters for investors because it reflects a significant deterioration in global market sentiment. Unlike a simple rotation, which might benefit certain regions over others, a general sell-off suggests heightened uncertainty, possibly stemming from geopolitical tensions, persistent inflation concerns, or fears of a looming recession. This environment often leads to increased volatility and a flight to safety, with traditionally stable assets like gold or government bonds seeing inflows, even as equities across the board suffer. Moving forward, investors should closely monitor macroeconomic indicators, such as inflation data, employment figures, and corporate earnings reports, to gauge the extent and duration of this risk aversion. Central bank policy statements will also be critical, as any changes in interest rate outlooks or quantitative easing programs could significantly influence market direction. The next key catalyst will be the upcoming earnings season, which will provide clearer insights into corporate resilience amidst global economic headwinds.

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