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IDC's Ma: 2026 May Be A Down Year For PC Market

By Mark GrundellBloombergJanuary 7, 2026 at 5:34 AMBearish1 min read

IDC research director Jitesh Ubrani suggests that the PC market, after a period of volatility and a slower 2024, might f

IDC research director Jitesh Ubrani suggests that the PC market, after a period of volatility and a slower 2024, might face a 'down year' in 2026. This projection is despite expected boosts from AI PCs in 2025, indicating that the long-term trend for PC shipments remains uncertain due to factors like extended upgrade cycles and economic headwinds.

Analyst sentiment: Bearish
What to watch next

Watch upcoming earnings, policy statements and sector-level price action for confirmation.

IDC research director Jitesh Ubrani suggests that the PC market, after a period of volatility and a slower 2024, might face a 'down year' in 2026. This projection is despite expected boosts from AI PCs in 2025, indicating that the long-term trend for PC shipments remains uncertain due to factors like extended upgrade cycles and economic headwinds.

IDC research director Jitesh Ubrani suggests that the PC market, after a period of volatility and a slower 2024, might face a 'down year' in 2026. This projection is despite expected boosts from AI PCs in 2025, indicating that the long-term trend for PC shipments remains uncertain due to factors like extended upgrade cycles and economic headwinds. The development arrives against a backdrop of shifting risk appetite, where investors are reassessing exposure to markets and weighing the second-order impact on adjacent sectors. Investors are watching the broader tape for follow-through. Live pricing was not available at the time of writing, but positioning data and order-book signals will shape the next session. Positioning across funds, options skew and credit spreads typically respond first; equity price action lags but tends to confirm the direction once volume returns. Readers should treat the immediate move as a sentiment proxy rather than a final verdict on fundamentals. For longer-horizon allocators the more important question is whether this changes the trajectory of cash flows, regulation or competitive dynamics. If it does, multiple compression or expansion follows; if it does not, the reaction fades within a few sessions and the prior trend reasserts itself. What to watch next: forthcoming earnings prints, central-bank guidance and any official commentary that either validates or pushes back on the market's interpretation. Reported by Bloomberg and contextualised by the Global Investing News desk under Mark Grundell.

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