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Active ETF Market Too Big to Ignore: Spence

By Mark GrundellBloombergFebruary 23, 2026 at 9:13 PMBullish1 min read

The shift toward active exchange-traded funds (ETFs) represents a structural evolution in asset management, moving away

JPM price299.31+0.87%
Fwd P/E: 14.04Mkt Cap: $801.00B52w H: 337.25

The shift toward active exchange-traded funds (ETFs) represents a structural evolution in asset management, moving away from the decade-long dominance of passive indexing. According to industry experts like Andrew Spence, the active ETF market has reached a critical mass that institutional and retail investors can no longer overlook. Traditionally, active management was confined to mutual funds, but the regulatory approval of 'less transparent' or semi-transparent structures and the 'ETF rule' (6e-1) have paved the way for marquee managers to migrate their strategies. Currently, while active ETFs represent a small fraction of total ETF assets (roughly 5-7%), they are capturing a disproportionate share of net inflows—often exceeding 25% of new capital. This trend is driven by the tax efficiency, intraday liquidity, and lower expense ratios of the ETF vehicle compared to traditional mutual funds. For investors, this signifies a 'best of both worlds' scenario: professional alpha-seeking management delivered via a low-cost, liquid wrapper. As market volatility persists and correlation between asset classes shifts, the ability for active managers to pivot quickly within an ETF structure may provide a competitive edge over rigid passive benchmarks. Watch for an acceleration in mutual-fund-to-ETF conversions from major players like J.P. Morgan, Dimensional, and Fidelity.

What to watch next

Watch upcoming earnings, policy statements and sector-level price action for confirmation.

Key Takeaways

  • 1Active ETFs are capturing a disproportionate share of market inflows relative to their total AUM, signaling a major shift in investor preference.
  • 2The trend is being fueled by institutional asset managers converting existing mutual funds into ETF structures to improve tax efficiency and lower costs for shareholders.
  • 3Technological and regulatory changes have allowed active managers to protect their 'secret sauce' while providing the liquidity benefits of the ETF wrapper.
  • 4Major financial institutions are increasingly prioritizing active ETF launches over traditional products to compete with low-cost passive giants like Vanguard and BlackRock.

The shift toward active exchange-traded funds (ETFs) represents a structural evolution in asset management, moving away from the decade-long dominance of passive indexing. According to industry experts like Andrew Spence, the active ETF market has reached a critical mass that institutional and retail investors can no longer overlook. Traditionally, active management was confined to mutual funds, but the regulatory approval of 'less transparent' or semi-transparent structures and the 'ETF rule' (6e-1) have paved the way for marquee managers to migrate their strategies. Currently, while active ETFs represent a small fraction of total ETF assets (roughly 5-7%), they are capturing a disproportionate share of net inflows—often exceeding 25% of new capital. This trend is driven by the tax efficiency, intraday liquidity, and lower expense ratios of the ETF vehicle compared to traditional mutual funds. For investors, this signifies a 'best of both worlds' scenario: professional alpha-seeking management delivered via a low-cost, liquid wrapper. As market volatility persists and correlation between asset classes shifts, the ability for active managers to pivot quickly within an ETF structure may provide a competitive edge over rigid passive benchmarks. Watch for an acceleration in mutual-fund-to-ETF conversions from major players like J.P. Morgan, Dimensional, and Fidelity.

The shift toward active exchange-traded funds (ETFs) represents a structural evolution in asset management, moving away from the decade-long dominance of passive indexing. According to industry experts like Andrew Spence, the active ETF market has reached a critical mass that institutional and retail investors can no longer overlook. Traditionally, active management was confined to mutual funds, but the regulatory approval of 'less transparent' or semi-transparent structures and the 'ETF rule' (6e-1) have paved the way for marquee managers to migrate their strategies. Currently, while active ETFs represent a small fraction of total ETF assets (roughly 5-7%), they are capturing a disproportionate share of net inflows—often exceeding 25% of new capital. This trend is driven by the tax efficiency, intraday liquidity, and lower expense ratios of the ETF vehicle compared to traditional mutual funds. For investors, this signifies a 'best of both worlds' scenario: professional alpha-seeking management delivered via a low-cost, liquid wrapper. As market volatility persists and correlation between asset classes shifts, the ability for active managers to pivot quickly within an ETF structure may provide a competitive edge over rigid passive benchmarks. Watch for an acceleration in mutual-fund-to-ETF conversions from major players like J.P. Morgan, Dimensional, and Fidelity. The development arrives against a backdrop of shifting risk appetite, where investors are reassessing exposure to markets and weighing the second-order impact on adjacent sectors. Markets are watching JPM closely as the story develops. At the latest read, JPM price stood at 299.31, a 0.8695% move on the day, with a

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